ABOUT ZUMBA® FITNESS
ZUMBA FITNESS. MOVING THE WORLD TO A NEW BEAT.
Are you ready to party yourself into shape? That’s exactly what the Zumba®
program is all about. It’s an exhilarating, effective, easy-to-follow,
Latin-inspired, calorie-burning dance fitness-party™ that’s moving
millions of people toward joy and health.
WHO WE ARE?
Zumba Fitness® is the only
Latin-inspired dance-fitness program that blends red-hot international
music, created by Grammy Award-winning producers, and contagious steps
to form a "fitness-party" that is downright addictive.
Since its inception in 2001, the Zumba program has grown to become the world's largest – and most successful – dance-fitness program with more than 14 million people of all shapes, sizes and ages taking weekly Zumba classes in over 140,000 locations across more than 150 countries.
Since its inception in 2001, the Zumba program has grown to become the world's largest – and most successful – dance-fitness program with more than 14 million people of all shapes, sizes and ages taking weekly Zumba classes in over 140,000 locations across more than 150 countries.
OUR STORY
Sometimes great ideas are born from accidents. In the mid-'90s, no one could have predicted the success of the Zumba® program, not even Alberto "Beto" Perez, who created the Zumba experience, after what many have called a true "happy accident."
THE ORIGINAL "FITNESS-PARTY"
As a fitness instructor in his native Cali, Colombia, Beto's life took an unexpected turn one fateful day in the mid-'90s when he darted off to teach an aerobics class and forgot his traditional aerobics music. He improvised using his own mix of music from tapes he had in his backpack (salsa and merengue music he grew up with). Spontaneously he created a new kind of dance-fitness, one that focused on letting the music move you (instead of counting reps over the music). Energy electrified the room; people couldn't stop smiling. His class loved it! And on that day, a revolutionary new fitness concept was born – the Zumba® Fitness-Party.
As a fitness instructor in his native Cali, Colombia, Beto's life took an unexpected turn one fateful day in the mid-'90s when he darted off to teach an aerobics class and forgot his traditional aerobics music. He improvised using his own mix of music from tapes he had in his backpack (salsa and merengue music he grew up with). Spontaneously he created a new kind of dance-fitness, one that focused on letting the music move you (instead of counting reps over the music). Energy electrified the room; people couldn't stop smiling. His class loved it! And on that day, a revolutionary new fitness concept was born – the Zumba® Fitness-Party.
ZUMBA® FITNESS: THE COMPANY
In 2001, Beto brought his new dance-fitness style to Miami, Florida, and, through a student (Alberto Perlman’s mom), met entrepreneurs Alberto Perlman and Alberto Aghion. All three hailed from Colombia and all three had a vision to bring this dynamic dance-fitness class to the masses. The three Albertos formed an alliance and created a business, calling it Zumba Fitness.
They trademarked the word Zumba® and set a goal to expand the brand all over the world. First came the DVDs, then the infomercial – which introduced the Zumba Fitness-Party to the public on a wide-scale basis – then came the demand for Zumba classes and Zumba Instructors. That’s when the company took off and the Zumba program expanded in a big way. By 2005, Zumba Fitness spawned a full-fledged Zumba Academy™ to license Zumba Instructors to teach Zumba classes.
More expansion followed with the launch of Zumbawear™ apparel and accessories, music CDs, and in 2008, one of the best-selling at-home fitness DVD series ever – the Zumba Fitness® Total Body Transformation System – which starred Beto and introduced Zumba Fitness’ newest stars, Tanya Beardsley and Gina Grant. In 2010, Zumba shook the ground (once again) by being the first branded fitness program to launch a video game on all three major gaming platforms: Wii, Xbox, and PS3.
In 2001, Beto brought his new dance-fitness style to Miami, Florida, and, through a student (Alberto Perlman’s mom), met entrepreneurs Alberto Perlman and Alberto Aghion. All three hailed from Colombia and all three had a vision to bring this dynamic dance-fitness class to the masses. The three Albertos formed an alliance and created a business, calling it Zumba Fitness.
They trademarked the word Zumba® and set a goal to expand the brand all over the world. First came the DVDs, then the infomercial – which introduced the Zumba Fitness-Party to the public on a wide-scale basis – then came the demand for Zumba classes and Zumba Instructors. That’s when the company took off and the Zumba program expanded in a big way. By 2005, Zumba Fitness spawned a full-fledged Zumba Academy™ to license Zumba Instructors to teach Zumba classes.
More expansion followed with the launch of Zumbawear™ apparel and accessories, music CDs, and in 2008, one of the best-selling at-home fitness DVD series ever – the Zumba Fitness® Total Body Transformation System – which starred Beto and introduced Zumba Fitness’ newest stars, Tanya Beardsley and Gina Grant. In 2010, Zumba shook the ground (once again) by being the first branded fitness program to launch a video game on all three major gaming platforms: Wii, Xbox, and PS3.
FROM "HAPPY ACCIDENT" TO WORLDWIDE PHENOMENON
Fast forward to today, the Zumba program is now taught in gyms and studios all over the world to millions of Zumba enthusiasts. And as the program continues to evolve – from its humble beginnings, to a global movement, to a way of life – its growth has only deepened our commitment to providing accessible fitness, without the strain, without the sacrifice, just the pure joy of a party.
So, whether it’s a life-saving drug or a new kind of dance-fitness, a "happy accident" can move you in a new direction and change your life forever. That’s what happened to us. And now we look forward to sharing the Zumba program with you.
Fast forward to today, the Zumba program is now taught in gyms and studios all over the world to millions of Zumba enthusiasts. And as the program continues to evolve – from its humble beginnings, to a global movement, to a way of life – its growth has only deepened our commitment to providing accessible fitness, without the strain, without the sacrifice, just the pure joy of a party.
So, whether it’s a life-saving drug or a new kind of dance-fitness, a "happy accident" can move you in a new direction and change your life forever. That’s what happened to us. And now we look forward to sharing the Zumba program with you.
OUR VISION
At Zumba Fitness LLC, our vision is to fill the world's empty rooms with Zumba®
classes. Working hand-in-hand with our most dedicated Zumba Instructors
(called ZIN™ members), together, our goal is to spread the philosophy
of health and happiness and of loving everything you do, especially your
workout.
ZUMBA® CLASSES
The Zumba program currently offers eight types of Zumba classes:
Zumba® Fitness
– When participants see a Zumba class in action, they can’t wait to
give it a try. Zumba classes feature exotic rhythms set to high-energy
Latin and international beats. Before participants know it, they’re
getting fit and their energy levels are soaring! There’s no other
fitness class like a Zumba Fitness-Party. It’s easy to do, effective and
totally exhilarating, often building a deep-rooted community among
returning students.
Zumba Gold®
– Zumba Gold targets the largest growing segment of the population:
baby boomers. It takes the Zumba formula and modifies the moves and
pacing to suit the needs of the active older participant, as well as
those just starting their journey to a fit and healthy lifestyle. What
stays the same are all the elements the Zumba Fitness-Party is known
for: the zesty Latin music, like salsa, merengue, cumbia and reggaeton;
the exhilarating, easy-to-follow moves; and the invigorating, party-like
atmosphere. Active older adults want camaraderie, excitement and
fitness as a regular part of their weekly schedule. Zumba Gold is the
perfect fit. It’s a dance-fitness class that feels friendly, and most of
all, fun.
Zumba® Toning
– When it comes to body sculpting, Zumba Toning raises the bar (or
rather, the toning stick). It combines targeted body-sculpting exercises
and high-energy cardio work with Latin-infused Zumba moves to create a
calorie-torching, strength-training dance fitness-party. Students learn
how to use lightweight, maraca-like Toning Sticks to enhance rhythm and
tone all their target zones, including arms, abs, glutes and thighs.
Zumba Toning is the perfect way for enthusiasts to sculpt their bodies
naturally while having a total blast.
Aqua Zumba® –
Known as the Zumba "pool party," Aqua Zumba gives new meaning to the
idea of an invigorating workout. Splashing, stretching, twisting, even
shouting, laughing, hooting and hollering are often heard during an Aqua
Zumba class. Integrating the Zumba formula and philosophy with
traditional aqua fitness disciplines, Aqua Zumba blends it all together
into a safe, challenging, water-based workout that’s
cardio-conditioning, body-toning, and most of all, exhilarating beyond
belief.
Zumbatomic®
– Designed exclusively for kids (ages 4-12), Zumbatomic classes are
rockin’, high-energy fitness-parties packed with specially
choreographed, kid-friendly routines and all the music kids love, like
hip-hop, reggaeton, cumbia and more. Parents love Zumbatomic because of
the effects it has on kids, increasing their focus and self-confidence,
boosting metabolism and enhancing coordination. Zumbatomic rounds out
family fitness goals by giving parents a great reason to head to the gym
– for themselves, for their kids, for a totally fun family experience. Zumba® in the Circuit
– Maximize your workout while still having a total blast. Zumba in the
Circuit is 30 minutes of high-octane, Latin-inspired dance-fitness
moves combined with circuit training, a series of strength exercises at
timed intervals. Get the metabolism-boosting, strength-building benefits
of circuit training while perfecting Zumba moves—all in the same class!
Guaranteed to blast calories and thwart boredom, Zumba in the Circuit
moves students from one exercise station to the next to the thumping
beats of reggaeton, salsa, merengue, hip-hop and more. Be in and out in
30 minutes flat —this time-effective and efficient class can be adapted
for all fitness levels.
Zumba® Gold-Toning – The Zumba®
Gold-Toning program offers the best of both worlds — the exhilarating
experience of a Zumba Fitness-Party with the benefits of
safe-and-effective strength training. It’s an easy-to-follow,
health-boosting dance-fitness program for baby boomers as well as
beginners. Through dynamic lightweight resistance training and exciting
international rhythms, Zumba Gold-Toning classes help participants build
muscle strength, increase bone density, and improve mobility, posture
and coordination.
Zumba Sentao™ –
The Zumba Sentao™ workout takes the thrill of the fitness-party and
partners it with explosive, chair-based choreography to strengthen,
balance and stabilize your core, and step up your cardio work in a whole
new way. Grab a chair, feel the beat and learn how to use your own body
weight to enhance muscle strength, improve definition and endurance,
and tone your physique. Strut, shake and shimmy as you work your core
(and work the chair) in a high-energy fitness-party that will keep you
on the edge of your seat!
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