FACEBOOK FOR EVERY PHONE

FACEBOOK FOR EVERY PHONE

Facebook for Every Phone Has 185 Million Likes, 100 Million More than Facebook

 

Facebook likes have long been the gold standard for "social metrics" simply because they're so easy to understand, the more likes, the more fans, or so the idea goes. But when dealing with the scale of Facebook, just looking at the number of likes a page, brand, celebrity or app has does... [ read more >> ]

Image comment: Facebook for Every Phone is the biggest page on Facebook Image credits: Facebook

Facebook likes have long been the gold standard for "social metrics" simply because they're so easy to understand, the more likes, the more fans, or so the idea goes. But when dealing with the scale of Facebook, just looking at the number of likes a page, brand, celebrity or app has doesn't mean much.

Case in point, the most liked page on Facebook, by a huge margin, is Facebook for Every Phone, i.e. the Java Facebook app for feature phones.

The app is used by millions and millions around the world who don't have smartphones, but have a phone and a data connection.

The Facebook page for the app has almost 185 million likes and it's getting more at a huge rate, 12.6 million of them in the past 30 days.

It only had 100 million likes six months ago, the first page to get 100 million likes.

In fact, it's still the only page with more than 100 million likes. The page is less than a year old. 

                  
The popularity of the page is an indication of how the app is built, users get the option of liking the app when they first log in.

It seems that most choose to do so, but whether they do it because they really like the app or they don't really know what they're doing, likely given that it's maybe the first time they use the app, is another matter.

The fact that it's so popular though shouldn't be surprising, most people in the world still have a feature phone. 

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For many, it's the only way of getting online. Facebook and plenty of other websites are targeting these phones since they represent a huge and mostly untapped market.

In time though, smartphones will catch up, but having a solid user base by the time this happens could be a great boost.

There's nothing that could threaten Facebook's dominance on the horizon, but it doesn't mean it can't grow any bigger than it is at the moment.

Facebook’s Poke App Is a Snapchat Clone Built in Just 12 Days

Facebook has just unveiled Poke, a messaging app for video, photos or even plain old text messages, where the messages are destroyed several seconds after they arrive. That's precisely how the increasingly popular Snapchat app works and that's no coincidence.   "With the Poke app, you can poke or send a message, photo, or video to Facebook friends to share what you're up to in a lightweight way," Facebook explains. "You can poke an individual friend or several at once. Each message expires after a specific time you've set, either 1, 3, 5 or 10 seconds. When time runs out, the message disappears from the app," it adds. Facebook is the behemoth of the social space and it's beginning to flex its muscles. Lately, Facebook started focusing on the mobile space and, perhaps a good idea, is more keen on creating interesting products rather than just expand the monolithic Facebook as much as possible. The dedicated Facebook Messenger app is the perfect example; all of its features are part of the proper Facebook app, but Messenger is more streamlined and clearer in its purposes. If you just want to send a message or see what others sent you, using Messenger is faster. It goes beyond this though; there was also a Facebook Camera app that looked a lot like Instagram. Of course, there's also Instagram, which Facebook acquired several months ago but which it's keeping independent. Now, there's also Facebook Poke, a Snapchat clone. Snapchat allows users to send self-destructing images or videos. Anything you share is gone a few seconds after it reaches its destination. Obviously, it's very popular with the young ones. Whether it's popular because of its features or precisely because it isn't Facebook remains to be seen. UPDATE: Poke isn't proving that popular, while Snapchat remains one of the most downloaded apps in the App Store, so that question has been answered, for now. Facebook Poke is a complete clone of Snapchat, so all the features are there and the UI may even be better. But it's still Facebook; you'll have to use your Facebook name and so on. Beyond the app itself, which may or may not be popular, Poke is a message. Word is, Facebook tried to buy Snapchat a few weeks ago. The app maker decided to stay independent. So Facebook set out and built Poke, again, almost an exact replica of Snapchat, in just 12 days. There's no clearer message than that, join Facebook or be destroyed. Tell your friends and family on Safaricom to join Facebook and they can access it for free for 90 days with the Facebook for Every Phone app. Just dial *544#. This promotion is not available on smartphones. More information on http://www.facebook.com/SafaricomLtd     IF U LIKE THIS CLICK LIKE........